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HOW DO WE KEEP OUR PRICES SO LOW?
December 2020
 
At Royal Auto Group, we strive to be thousands of dollars below our competitor’s selling prices on each and every car. It’s how we consistently earn the sale. Empty words – we think not.

 

 
Most of our buyers find us through one of the major online car inventory sites like Cargurus.com and Cars.com. These large virtual dealer lots allow one to view cars digitally and compare similar vehicles within a designated geographic range for mileage, history, and value of selling price. Cargurus.com further aids the buyer by rating the quality of the deal: Great, Good, Fair, High, or Overpriced. The calculation also provides the buyer with a specific dollar value “Below Market” so one will know how much he or she stands to save.

 
“It’s the true test of how one rates in a much larger marketplace,” says Ahmed Bayoumi, owner of Royal Auto Group. “I commit myself every day to locating, researching, and buying cars that I can offer to my customers at a deep discount to standard market value. Cargurus.com has an excellent grading system – like a report card to tell me and our customers how I am doing.”
 

One of the greatest compliments we can receive is when a customer visits Royal Auto Group and tells us how much advance research they have done prior to arriving. We know that means we have excelled past our competition. Here’s what a recent customer shared with us, “I was researching car dealers for a long time so when I was ready, I knew I was going to Royal Auto Group in New Jersey. My due diligence ahead of time allowed me to find the right dealer, the right car, and at the right price. Other dealers can’t touch the value you get at Royal Auto Group. Simply put, there’s no better place to go. (Michael D.)"

The intent of both services is to provide a consumer with vehicle history so one can make an educated decision as to condition and value when contemplating a vehicle’s purchase. However, a system is only is good as the quality of its inputted data – which means if a body shop makes repairs and doesn’t input into the system, it won’t show up on any report. If someone fixes a car themselves or has a buddy do it, and it doesn’t get reported, then it won’t show up on Carfax nor AutoCheck.
Carfax was founded in 1984 and gets its name from when “faxing” was the primary means of immediate transmission, as in before the Internet. Carfax will provide maintenance records, if done by a facility which participates in data sharing, and also compiles data from insurance carriers, auto auctions, police and fire departments, and collision repair shops. Carfax states it receives data from over 100,000 sources, and its database is over 17.5 billion records. In a Carfax report one finds: title information, odometer readings, lemon and buyback issues, transfers of ownership, inspections and repairs, recalls, and accidents. While quite conclusive and attractive to consumers, there are some pitfalls. Each point of data entry is a possibility of corruption of data on the vehicle’s history, and if service or repairs of any kind were done by a non-reporting facility, entity, or person, they will not show up on a Carfax report.
AutoCheck is owned by Experian, and has formed relationships with eBay Motors, Edmunds.com, NADAguides.com, Kelley Blue Book, and CarMax – no relation to Carfax. Autocheck differs from Carfax in that it assigns each vehicle a numerical score based upon vehicle condition, age, and mileage. The score is intended as an indicator as to how a particular vehicle compares to other available cars in its class. An AutoCheck report will provide information on: registration and title, transfers of ownership, odometer, lemon or buyback issues, recalls, and collision records. The nation’s two largest automotive auction houses maintain exclusive relationships with AutoCheck giving their reports a more in depth look at a vehicle’s history and is one of the reasons AutoCheck is preferred by used car dealers.

Deciding which report (AutoCheck vs Carfax) to use can be difficult for a consumer, and many choose to use both. Consumers are most certainly encouraged to research vehicles on their own. A quality dealer will usually offer customers a free report on its vehicles for sale, but at the end of the day, each report is only as good as the original input into its system, and to reiterate, if service or repairs were done by a non-reporting entity, then such will not show up on any report. Thus, the best set of “eyes” one can have when purchasing a previously owned vehicle is the relationship between you and the dealer.
There’s a reason why the tag line for Royal Auto Group is “putting customers first.” Businesses aren’t built by one-and-done sales. They are built by loyal customers coming back over and over again and by word of mouth when a satisfied customer tells a friend. Relationships are built between people. Cars… well cars are built by people and robots, and although we love to give our cars names, they are an assembly of machined parts. So, for those moments when those parts may require service, Royal Auto Group proudly offers Allstate Vehicle Protection Products, and can tailor-make a program to meet your needs and goals. For further information, ask your sales rep!